Coursework

Fall 2025

Course Description: Examines legal aspects of print and electronic communications. Emphasizes First Amendment, freedom of the press, the right to know, copyright, libel, and privacy.

Skills: Communication, Problem-Solving, Context Analysis, Research, Law Analysis

Fall 2024

Course Description: This course introduces students to primary and secondary research methods used to develop solutions to advertising and public relations problems. Students will explore the most important and relevant research methods used by advertising and public relations practitioners to define target audiences, inform strategic planning and message development, and evaluate strategic communication plans and campaigns. Students will develop capabilities in planning and conducting research, as well as interpreting and communicating the findings.

Skills: Communication, Problem-Solving, Context Analysis, Research, Muck Rack, Strategic Planning, Campaigns, Focus Groups, Media Planning

Fall 2024

Course Description: Students will demonstrate competency in producing various pieces of written material commonly used in the public relations field, conducting a public relations campaign and understanding professionalism (attendance, deadlines and appropriate use of electronic devices). The course will be a combination of learning to generate public relations materials in a variety of formats as well as utilizing research methodologies, creative strategies and evaluative techniques to create a fully-developed public relations campaign.

Skills: Written Communication, Public Relations, Research, News Releases, Pitch Letters, Media Kits, Feature Articles, Op-Ed Articles, Campaign Planning

Spring 2024

Course Description: Uses case studies to examine the types of ethical challenges that face professional communicators across a variety of contexts, while requiring students to analyze those situations critically. The role of leadership in navigating ethical dilemmas is highlighted, as are several case studies where ethical questions intersect with diversity-related issues.

Skills: Communication, Problem-Solving, Context Analysis, Mindfulness

Spring 2024

Course Description: An introduction to contemporary and foundational concepts, practices, and processes of intercultural communication. Topics include the complex nature of social and cultural identities; privilege, power and oppression in historical and contemporary society; representations of cultures and identities in popular media; nonverbal codes and cultural space; and the relationship between language and culture. Special emphasis will be on ethical and mindful intercultural communication and social justice.

Skills: Communication, Creative Writing, Mindfulness, Self-Awareness, Canva

Fall 2023

Course Description: This course is an introduction to the industry standard software package for professional designers and communicators. Students will focus on core concepts and techniques that apply to work flow in Photoshop, InDesign, Acrobat Pro and Illustrator. The course emphasizes basic design principles, visual literacy and the technical skills necessary to develop effective designs for print, web and other applications.

Skills: Adobe Color, InDesign, Photoshop, Illustrator, Acrobat Pro

Fall 2023

Course Description: This course introduces students to the fields of advertising and public relations, along with fundamental concepts and theories behind effective advertising and public relations practices. The course will provide students with a solid foundation for understanding both disciplines, including historic and contemporary perspectives, ethical and legal issues, best practices, job opportunities, and the components of successful advertising and public relations campaigns.

Skills: Media Analysis, Ad Design, PR Writing, Campaign Planning

Spring 2023

Course Description: Basic principles of effective extemporaneous speaking to inform and persuade an audience. Emphasizes audience analysis, idea development, organization and delivery skills. Students deliver, listen to and criticize classroom speeches.

Skills: Research, Speech-Writing, Oral Communication

Spring 2023

Course Description: An introductory exploration of theories about communication and mass media, with particular emphasis on how the media shapes public discourse and drives understanding. Consideration is given to how media conveys power dynamics and reinforces or challenges stereotypes, often via aesthetic choices about how a story is presented. The course also explores some non-media theories, including theories about human interaction.

Skills: Video Production, Research, Written Analysis, Teamwork

Fall 2022

Course Description: This course includes basic operating concepts of computers and a hands-on introduction to word processing, email, spreadsheets, presentations, search, website creation, and other uses. Students will be introduced to the design and production requirements for documents and content for web distribution.

Skills: Website Design, HTML, CSS, Microsoft PowerPoint, Interviewing Skills, Teamwork, Figma, Adobe Color, Visual Studio Code

Spring 2025

Course Description: This course seeks to develop students’ sales skills and knowledge of the selling process to a professional and competitive level. Students improve their professional selling skills through role-playing projects and a real-world sale. The top students will have the opportunity to compete in sales competitions. Team selling will also be introduced. The course is appropriate for students seeking to further their understanding and skill in selling and the sales process.

Skills: Relationship Building, Marketing, Personal Selling Strategies, Interpersonal Communication

Spring 2024

Course Description: This course is intended to provide students with a practical understanding of the principles of selling, the sales process, and the experiences and skills essential to become successful at selling. The course will also explore selling careers and various sales structures and compensation options.

Skills: Relationship Building, Marketing, Personal Selling Strategies, Interpersonal Communication

Spring 2023

Course Description: Introduces aggregate economics. Emphasizes current issues such as unemployment, inflation, stagflation, monetary and fiscal policies, and international economics.

Skills: Presentation Skills, Written Communication, Oral Communication, Teamwork, Event Planning, Graph Analysis, Data Analysis

Spring 2025

Course Description: In this course students explore communication strategies, developing brand equity and luxury brand stretching. The course also covers global trends and innovative strategies for marketing luxury to emerging markets. In addition, it introduces students to the impact of digital technology and the concepts of luxury sustainability and social entrepreneurship.

Skills: Presentation Skills, Teamwork, Luxury Marketing, Luxury Branding, Luxury Management

Fall 2024

Course Description: This course covers the history of luxury brands through the facets of luxury today. It explores how brand equity is created, pricing strategies, the distribution of luxury goods, and various business models for luxury goods.

Skills: Presentation Skills, Teamwork, Luxury Marketing, Luxury Branding, Luxury Management

Fall 2024

Course Description: This course emphasizes the importance of digital marketing and the ways in which it has revolutionized the interactions and relationships between firms and consumers. Students will gain both theoretical and industry knowledge, and explore the powerful tools that companies use in digital marketing to reach their consumers. This course emphasizes topics such as online advertising, search engine optimization, conversion strategies, social media, and online privacy. Students will also learn to quantitatively and qualitatively evaluate digital tools for business purposes.

Skills: Presentation Skills, Data Analysis, Digital Media, Digital Marketing, Marketing Campaigns, Marketing Planning

Fall 2023

Course Description: The study of business activities planned and implemented to facilitate the exchange or transfer of products and services so that both parties benefit. Examines markets and segments, as well as product, price, promotion and channel variable decisions. Considers marketing in profit and nonprofit sectors and in the international setting.

Skills: Presentation Skills, Written Communication, Teamwork, Data Analysis, Break Even Analysis, Marketing Planning

Spring 2024 – Present

Course Description: The communications practicum is a supervised practical application of knowledge in a given area of study – journalism, public relations, radio, video and sports. The practicum presents unique opportunities that go beyond traditional classroom learning, allowing students to fully understand aspects of their chosen field or explore others.

Skills: Presentation Skills, Written Communication, Teamwork, Event Planning, Resume Development, News Release Writing, Feature Article Writing, Op-Ed Writing

Spring 2025

Course Description: Modern society functions with incredible resources and conveniences. Some of this progress has come at a great environmental price. This course investigates the scientific principles of the geosphere, hydrosphere, biosphere, and atmosphere, and examines the environmental issues that our society faces. Topics include sustainability,ecology, resources, energy, pollution, wastes, and approaches at living in a more sustainable way.

Skills: Situation Analysis, Measurement, Research Writing

Spring 2025

Course Description: An interdisciplinary study of film as an art and cultural phenomenon. Stresses the history, aesthetics and social implications of film rather than movie-making techniques. Studies commercial cinema in connection with traditional humanistic disciplines such as literature, history, and philosophy.

Skills: Film Analysis, Research, Deductive Reasoning

Spring 2024

Course Description: Course surveying a particular theme or topic of literary study and fostering in students the capacity for critical thinking.

Skills: Literature Analysis, Poetry Analysis, Argumentative Writing, Creative Writing

Fall 2023

Course Description: This course focuses on identifying and clarifying individual values, skills, interests, and personality type to develop suitable career objectives, placing emphasis on the connections between career preparation, academic choices, and co-curricular activities. Students learn how to construct a resume and cover letter and how to conduct an employment search. Primary theories used to teach career planning and development include trait and factor, developmental, learning, and socioeconomic theories.

Skills: Networking, Resume Development, Professional Writing, Career Planning

Spring 2023

Course Description: A basic introduction to data analysis, descriptive statistics, probability, Bayes’ Theorem, distributions of random variables, and topics in statistical inference.

Skills: Analytics, Problem-Solving

Fall 2022

Course Description: Modern Europe from the dawn of science and Enlightenment thought to the end of communism and after. Focuses on political, intellectual, cultural and social developments, showing the ways in which ideas shaped people’s daily lives. Pays special attention to the human impact of the modern state’s development, as well as industrialization, empire building, modernism, world war and genocide.

Skills: Written Argument Development, Analysis, Research, Note-Taking